Hi, my name is Alvin and this is Juan and welcome to Kathmandu Bayfair new location.

@bayfairshoppingcentre

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Views

24.5K

Likes

77

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SoundTikTok sound · original sound - bayfairshoppingcentre

Promoted product

Kathmandu

Kathmandu offers a premium range of outdoor clothing, footwear, accessories and gear for men, women and kids. Get adventure-ready and shop online today!

2 videos2 creators

Why it worked

The video uses a friendly, energetic, and authentic staff-led tour to create a sense of excitement around a local store opening, making the promotion feel like a helpful community update.

Summary

Two staff members from the Kathmandu store at Bayfair Shopping Centre announce the opening of their new, larger retail location. They highlight the improved store layout and showcase specific items from their new summer collection.

Structure

1Introduction to the new store location
2Highlighting store improvements
3Showcasing new trail hit pants
4Showcasing new cotton rugby jerseys

Original caption

📍 Kathmandu has moved - and it’s BIGGER! 👀 Find their new store opposite Red Rat, Farm Street side of Bayfair, with even more to explore. 🏔️🎒 🏃 AIMS participants: 40% off Kathmandu gear + 20% off selected other brands until Sunday! T&C's apply. Go check out the new digs. 🙌

More from @bayfairshoppingcentre

Product placement

Kathmandu: (a) ACTS — the store is the subject of the video, the staff demonstrate the new location, and they showcase specific products (trail hit pants, cotton rugby jerseys) available for purchase. Removing the name would change the video as it is a store opening announcement. Bayfair Shopping Centre: (b) APPEARS — the creator handle and bio identify the location of the store, but the video is focused on the Kathmandu store itself.

Call to action

Come on in, we'll help you out, we'll find all the products for you and get you going.

On-screen text

Find Your Resolution

Transcript

Hi, my name is Alvin and this is Juan and welcome to Kathmandu Bayfair new location. We're excited to be here. We got much bigger space, better layout and heaps of natural lights. And with that, we got bigger space for you to explore and we got some new range for your next adventure. We have these lovely new trail hit pants that are part of our summer collection and they're going to get you out there in all of your adventures. And we also have our lovely new cotton rugby jerseys. These are going to get you sorted for all of your adventures, going to keep you looking great and stylish out there. Yeah, so that's our team. Come on in, we'll help you out, we'll find all the products for you and get you going.

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