Getting the keys to store 4!

@millyturley

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Selling · Ecom Product

Velocity Activewearseen in 9 videos →https://velocityactivewear.com.au ↗

Why it worked

The video leverages the 'build in public' mechanic, creating a sense of anticipation and authenticity by showing the raw, unfinished state of the new store location.

Summary

The creator vlogs the process of getting the keys to their fourth retail store location for their activewear brand. They tour the unfinished space, highlighting design elements like the texture walls and change rooms while expressing excitement for the upcoming opening.

Structure

1Creator announces getting keys to new store
2Walking through the unfinished retail space
3Highlighting specific design features like texture walls
4Expressing excitement for the upcoming grand opening
5Emphasizing the value provided to the local community

Product placement

The video is a behind-the-scenes look at the expansion of the creator's own brand, Velocity Activewear.

Original caption

Store number 4 is definitely my favourite 😭😭😭 OBSESSED…. #fyp #activewear #sydney #fashion #ecommerce

More from @millyturley

Their other posts in the index, biggest breakout first.

On-screen text

Getting the keys to store 4!

Transcript

Getting the keys to store 4! Okay, so guys, this is day one. We are going to try to fill everything. We are on our way over to the store right now for handover. So excited to showcase the shop. Have you even seen the store yet? No, I haven't. One week tomorrow to go, so that means me and K need to get to work. Wow. I want all my stores to look like this. I know. Wow. I love the texture walls. This we've got going in our next store as well. This is a dream store. So you feel like you're at home? Do you feel like you're at home? I feel like I'm at home. Obsessed. You get a look at the change rooms. Oh yeah. This is a dream store. So you feel like you're at home? Do you feel like you're at home? I feel like I'm at home. Obsessed. You get a look at the change rooms. Oh yeah. This is a dream store. So you feel like you're at home? Do you feel like you're at home? I feel like I'm at home. Obsessed. You get a look at the change rooms. Oh yeah. This is a dream store. So you feel like you're at home? Do you feel like you're at home? I feel like I'm at home. Obsessed. You get a look at the change rooms. Oh yeah. This is the boyfriend seat. I'm like, oh my god. This is the iconic. The change rooms are here. What are you laughing at? I just, I don't know. I'm not laughing at this, like. She's in the mood. Happy. Takes a lot to make me smile. And this makes you smile. I do feel. I feel excited. Like this is just, I just want to set it up. I just want the opening day here. I just want to let people in here and show everyone. This is amazing. So the Sydney community. And just they deserve this. They deserve the best. They've waited the longest. They deserve the best.