The post leverages the festive spirit of Christmas and the appeal of a "duo" to promote a shopping experience at SM Malls, encouraging viewers to participate in a "Gala" event.
Summary
This post features a split image of Mariah Carey and another person, with the text "My kind of Christmas Duo" overlaid. The caption encourages viewers to "Go #GalaToTheMax at your most-loved SM Malls."
Structure
1Introduce the "Christmas Duo" concept
2Showcase the featured individuals
3Encourage a "Gala" at SM Malls
Product placement
SM Supermalls: it APPEARS as the creator's name and handle, and the content of the post. Removing it would change the topic of the post. It is not clear if it ACTS.
Original caption
sabay-sabay po tayo...”thank you christmas duo” Go #GalaToTheMax at your most-loved SM Malls