Art, creativity, and local

@smsupermalls

325.4K followers · usually 482 views a post

Views

251.0K

Likes

76

Comments

6

Shares

7

SoundTikTok sound · original sound - smsupermalls

View velocity

+215.5K views over 4.3d · ~49.7K/day · 5 observations

Promoted product

SM City La Union

Why it worked

The video effectively uses visually appealing content and highlights diverse experiences within the mall, appealing to a broad audience interested in local culture and leisure activities.

Summary

This video showcases various attractions and experiences available at SM City La Union, highlighting local culture, food, and art installations. It encourages viewers to explore the mall and enjoy the "Elyu vibes."

Structure

1Introduction to SM City La Union's attractions
2Showcasing Rufilita's Bakeshop and local treats
3Highlighting art installations and photo opportunities
4Exploring the 'Sandbox' area
5Encouraging viewers to experience Elyu culture at the mall

Product placement

Original caption

There’s more to Elyu than the waves. 🌊✨ From local flavors and creative installations to picture-worthy spots and laid-back seaside moments, spend the day discovering different sides of La Union at your most-loved @smcitylaunion. 💙 Come for the sights, stay for the Elyu vibes. #AllForYou #FindYourSM #MaxExperience

More from @smsupermalls

Call to action

Experience Elyu culture to the max at SM City La Union!

On-screen text

Rufilita's Bakeshop Start your Elyu adventure with local favorites Art, creativity, and local culture come together in every corner Sandbox The perfect place to slow down and soak in the Elyu atmosphere There's more to Elyu than the waves Experience Elyu culture to the max at SM City La Union!