Apple planned it 🤯

The video taps into the strong brand loyalty and aesthetic appreciation associated with Apple products, particularly iPhones. By highlighting a new, visually appealing color and connecting it to Apple's iconic "Think different" slogan, it appeals to both existing fans and potential new customers.

The video showcases the new burgundy color of the iPhone, comparing it to other colors and highlighting its elegant appearance. The creator suggests that Apple intentionally planned this color release, referencing historical Apple branding and products.

Apple (brand): appears as a logo on the wall and on the "Think different." poster. Removing it would not change what happens in the video. Apple (brand): appears as a logo on the wall and on the "Think different." poster. Removing it would not change what happens in the video. iPhone (product): appears as a physical product being held and displayed. Removing it would change what happens in the video. AppleDesign Keyboard (product): appears as a product in a box. Removing it would not change what happens in the video. Steve Jobs by Walter Isaacson (book): appears as a book. Removing it would not change what happens in the video.