Are there any real witches in the house?

@disneyplus

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SoundTikTok sound · original sound - disneyplus

Promoted product

Disney

Disney Online - the magical place on the Internet where kids and their parents connect with their friends to play, to learn, and to explore.

7 videos4 creators

Why it worked

The video leverages the high-energy, charismatic personality of a popular character to create a fast-paced, engaging trailer that feels like native content rather than a traditional ad.

Summary

This video is a promotional clip for the Disney+ series 'Agatha All Along', featuring a montage of scenes with the character Agatha Harkness. It highlights the show's tone and encourages viewers to watch it on the Disney+ platform.

Structure

1Agatha Harkness introduces herself with a series of quick, witty clips.
2The tone shifts as a character mentions a death.
3Agatha dismisses the news and moves the plot forward.
4

Original caption

The witching hour starts whenever Mother arrives. All roads lead to Agatha All Along (On Disney+).

More from @disneyplus

Product placement

Disney+ (a) it ACTS — it is the streaming service where the show is hosted and the destination for the viewer to watch the content. Removing it would change the video as it is the primary call to action and platform for the product being promoted.

Call to action

All roads lead to Agatha All Along (On Disney+).

On-screen text

ARE THERE ANY REAL WITCHES IN THE HOUSE? AGATHA HARKNESS I'M EXCEPTIONAL SHHHHHHH CHECK ME OUT SHALL WE? SISTERHOOD OF THE TRAVELING KEGELS? WHAT? SHARON'S DEAD WHO'S SHARON? A WOMAN IS DEAD AGATHA YES AND ALICE AND TEEN ARE KINDLY DIGGING A GRAVE FOR HER VÁMONOS

Transcript

Are there any real witches in the house? I'm Agatha Harkness. I'm exceptional. Shhhhhhh. Check me out. Shall we? Sisterhood of the traveling kegels? What? Sharon's dead. Who's Sharon? A woman is dead Agatha. Yes and Alice and Teen are kindly digging a grave for her. So they will catch up when they can. Vámonos.