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@disneyplus

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SoundTikTok sound · original sound - disneyplus

Promoted product

Disney

Disney Online - the magical place on the Internet where kids and their parents connect with their friends to play, to learn, and to explore.

7 videos4 creators

Why it worked

The video leverages nostalgia and a popular, recognizable scene from a cult-classic film to drive interest in the streaming platform where it is available.

Summary

A short clip from the movie Hocus Pocus featuring the character Max and the talking cat Binx. The video serves as promotional content for the movie's availability on the Disney+ streaming service.

Structure

1Max encounters the talking cat Binx
2The cat reveals it can talk
3The cat makes a sarcastic remark
4The clip ends with the Disney+ branding

Product placement

Disney+ (a) ACTS: the video is an official promotional clip for the movie Hocus Pocus, which is hosted and streamed on the Disney+ platform. Removing the Disney+ branding and the Hocus Pocus title would remove the purpose of the video, which is to drive viewership to the platform.