MY HUSBAND BOUGHT US

@homeandlifeinspo

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SoundTikTok sound · original sound - homeandlifeinspo

Promoted product

Simply Good Coffee Coffee Maker

The Simply Good Coffee Brewer offers the best automatic drip coffee flavor possible. Brews barista coffee with full, round, rich flavor and no bitterness.

Why it worked

The video taps into a common dilemma: sacrificing aesthetics for functionality, particularly with kitchen appliances. The creator's relatable struggle and promise to solve the styling problem in a follow-up video create anticipation and engagement.

Summary

The creator's husband bought them an expensive, aesthetically unpleasing coffee maker. Despite its looks, she admits it makes excellent coffee and plans to show viewers how she will style it to fit her kitchen decor in a follow-up video.

Structure

1Introduction of the coffee maker
2Creator's initial reaction to its appearance
3Acknowledgement of its coffee-making quality
4Plan to style it to match kitchen decor

Original caption

My husband bought us the @simplygoodcoffee Coffee Maker and while it may not exactly match my kitchen aesthetic… 😂☕️ I have to admit, it makes the BEST coffee AND I am a self proclaimed coffee snob 👀 So naturally, I have to figure out how to style the coffee maker and make it work with our kitchen decor 🤎 Would you sacrifice the aesthetic for good coffee?! 👇😂 #SimplyGoodCoffee #CoffeeMaker #cozyhome #homedecor #KitchenStyling

More from @homeandlifeinspo

Product placement

Simply Good Coffee Coffee Maker: ACTS - it is the central object of the video, shown and discussed. Removing it would change what happens in the video. Figs: APPEARS - it is the brand of the creator's scrubs. Removing it would not change what happens in the video.

Call to action

Stay tuned for part 2 where I show you how we're going to make it work with the kitchen decor

On-screen text

MY HUSBAND BOUGHT US an ugly $500 coffee maker 🤮☕️ Stay tuned for part 2 where I show you how we're going to make it work with the kitchen decor let's go

Transcript

My husband bought us the @simplygoodcoffee Coffee Maker and while it may not exactly match my kitchen aesthetic… 😂☕️ I have to admit, it makes the BEST coffee AND I am a self proclaimed coffee snob 👀 So naturally, I have to figure out how to style the coffee maker and make it work with our kitchen decor 🤎 Would you sacrifice the aesthetic for good coffee?! 👇😂