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@sotoms

119.4K followers · usually 15.1K views a post

Views

397.7K

Likes

42.5K

Comments

140

Shares

9.3K

SoundTikTok sound · original sound - noellerothofficial

View velocity

+364.5K views over 3.1d · ~116.6K/day · 4 observations

Promoted product

Trader Joe's Spicy Honey Sauce

Why it worked

The video leverages a popular and recognizable brand (Trader Joe's) and a "viral" recipe format, making it easily shareable and relatable to a wide audience interested in quick and easy meal ideas.

Summary

The video shows the process of making a pizza using Trader Joe's pizza dough and topping it with various ingredients, including spicy honey sauce. The creator is assembling a pizza with sauce, cheese, meats, and arugula, then drizzling it with spicy honey sauce.

Structure

1Preparing the pizza base
2Adding sauce and cheese
3Adding meats
4Adding arugula
5Drizzling with spicy honey sauce

Original caption

Trying the viral pizza from Trader Joe’s and it’s fire 🔥 Definitely my new favorite pizza for an easy meal on the go! #EasyRecipe #traderjoesfinds #pizzatime #easydinnerideas #quickrecipes

More from @sotoms

Product placement

Trader Joe's Spicy Honey Sauce: It is used as a topping for the pizza. Removing it would change the final pizza topping. It ACTS. Trader Joe's pizza dough: It is used as the base for the pizza. Removing it would change the final pizza. It ACTS.