Why it worked
The video leverages a popular holiday (Valentine's Day) and a visually appealing food item (heart-shaped pizza) to create engaging content. The use of trending ingredients like hot honey and recognizable brands like Borden cheese likely contributed to its shareability.
Summary
This video shows how to make a heart-shaped Valentine's hot honey pizza. It demonstrates using Borden shredded cheese and heart-shaped pepperoni before baking and drizzling with hot honey. The recipe is available on the Pepper app.
Structure
- 1Prepare heart-shaped pizza dough
- 2Spread sauce and add Borden cheese
- 3Add heart-shaped pepperoni
- 4Bake the pizza
- 5Drizzle with hot honey
- 6Show finished pizza and mention recipe app
Product placement
Borden shredded cheese: ACTS - used as an ingredient to make the pizza cheesy. Removing it would change the pizza's composition. Borden: APPEARS - part of the packaging for the shredded cheese. Removing it would not change what happens in the video. Pepper the app: ACTS - the recipe for the pizza is found on this app. Removing it would mean the viewer cannot find the recipe. Removing the mention of the app would change the video's call to action.