Candy Crush is partnering with yours for this video

@itsalexmars

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SoundTikTok sound · original sound - itsalexmars

Promoted product

Candy Crush

Candy Crush Music Season '26 campaign microsite.

4 videos3 creators

Why it worked

The video leverages a popular music collaboration and a well-known game, Candy Crush, to create an engaging "Easter egg hunt" format. This gamified approach encourages active viewer participation and curiosity, driving traffic to the promotional website.

Summary

This video is a reaction to a music video collaboration between Shania Twain and Zedd, sponsored by Candy Crush. The creator highlights hidden clues within the music video that relate to Candy Crush, encouraging viewers to find them and visit CandyRoadhouse.com for a chance to win prizes.

Structure

1Introduction of Candy Crush partnership
2Explanation of hidden clues (sugar stars)
3Highlighting Candy Crush elements in the music video
4

Original caption

Shania Twain and Zedd just turned “You’re Still the One” into a dance track and sent me on an Easter egg hunt through Candy Country. 🍬🤠There are clues hidden in this video, so keep an eye out for the Blue Sugar Stars. Head to CandyRoadhouse.com with any codes you find for a chance to win prizes, including meeting Shania Twain and Zedd! #candycrushpartner @Candy Crush 👑 @Shania Twain @Zedd #shaniatwain #zedd #reaction #musicvideo 18+ (21+ for Zedd trip). No purchase necessary. 06:00 PT 10 Sept - 12:00 PT 5 Oct, 2026. Participating countries only. Prize draws: residents of selected US states only. Void where prohibited. T&Cs: https://www.candyroadhouse.com/terms-and-conditions. Candy Crush Saga contains optional in-game purchases.

More from @itsalexmars

Product placement

Candy Crush (ACTS - it is the sponsor of the video and the theme of the music video, with clues hidden within it to lead viewers to a website to win prizes; removing it would change the entire premise of the video) Shania Twain (APPEARS - she is the artist featured in the music video; removing her would change the music video but not the sponsorship premise) Zedd (APPEARS - he is the artist featured in the music video; removing him would change the music video but not the sponsorship premise) CandyRoadhouse.com (ACTS - this is the website viewers are directed to enter codes found in the video to win prizes; removing it would remove the call to action and prize incentive)

Call to action

Head to CandyRoadhouse.com with any codes you find for a chance to win prizes, including meeting Shania Twain and Zedd!

On-screen text

#ad SHANIA TWAIN X ZEDD YOU'RE STILL THE ONE TO BE CONTINUED...

Transcript

Candy Crush is partnering with yours for this video because Shania Twain and Zedd came together and apparently there are hidden clues throughout this music video that can lead you to literally meeting them. So let's investigate, shall we? Oh, what's on the back of her jacket? No, the blue hidden sugar stars because those are what will tell us that a clue is near again. Oh, what's on the sign? 24 hours. Even the microphone is all bedazzled to look like Candy Crush. Oh, there he is. I've been waiting for you. Take the codes you found and enter them on CandyRoadhouse.com and you can win behind the scenes footage from the music video, Shania Twain and Zedd's outfits from the music video and even a meet and greet if you're the grand prize winner.