Look at me, Ernest.

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SoundTikTok sound · Peacock_DeathBecomesHer_StomachHole

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Why it worked

The video uses a highly entertaining and iconic scene from a popular movie to capture attention, then leverages the interest to promote the streaming platform where the movie is available.

Summary

A scene from the movie Death Becomes Her is shown where two characters argue about a potion. The caption informs viewers that the movie is currently streaming on Peacock.

Structure

1Characters discover a hole in a stomach
2Characters argue about a potion
3Characters reveal they both took the potion
4

Original caption

She saw right through her 🤭 #DeathBecomesHer is streaming on Peacock. #Halloween #MerylStreep #GoldieHawn #BruceWillis

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Product placement

Peacock (a) it ACTS — it is the streaming service where the movie is available, as stated in the caption and shown by the watermark. Removing it would change the context of where to watch the movie.

On-screen text

Look at me, Ernest. Just look at me. I'm soaking wet. And there seems to be something wrong with your uh... blouse. -Oh, I have a— a hole in my stomach. Oh. I have a hole in my stomach! Yeah. And you're still alive. That's another miracle! Oh, no, it isn't. -Ha! Aha! You took the potion. How do you know about that? You took the potion, too! Well, I hardly needed it. So that's why you look the way you do. Then you are dead. When did you take it anyway? October 26th, 1985. Way before you. What are you two talking about? -The potion! -The potion! How much did you pay? Everything I had, and that was cheap. You took a potion? Beauty book, my butt! Wait a second. -Free weights, exercise. I don't think this is a miracle at all. -You're a fraud, Helen. You're a walking lie. And I can see right through you.

Transcript

Look at me, Ernest. Just look at me. I'm soaking wet. And there seems to be something wrong with your uh... blouse. -Oh, I have a— a hole in my stomach. Oh. I have a hole in my stomach! Yeah. And you're still alive. That's another miracle! Oh, no, it isn't. -Ha! Aha! You took the potion. How do you know about that? You took the potion, too! Well, I hardly needed it. So that's why you look the way you do. Then you are dead. When did you take it anyway? October 26th, 1985. Way before you. What are you two talking about? -The potion! -The potion! How much did you pay? Everything I had, and that was cheap. You took a potion? Beauty book, my butt! Wait a second. -Free weights, exercise. I don't think this is a miracle at all. -You're a fraud, Helen. You're a walking lie. And I can see right through you.