Oh, my god!

@peacock

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SoundTikTok sound · Peacock_ItFollows_BeachEncounter

Promoted product

Peacockpeacocktv.com

Watch TV shows and movies online with Peacock. Stream iconic shows and movies, exclusive Peacock Originals, live news and sports and more.

8 videos2 creators

Why it worked

The video uses a high-tension, scary clip from a popular horror movie to capture immediate attention, effectively leveraging the film's existing appeal to promote the streaming platform.

Summary

This video is a clip from the horror movie 'It Follows' featuring a tense scene where characters are being pursued. The caption promotes the movie's availability on the Peacock streaming service.

Structure

1Characters panic on a beach
2They flee to a nearby building
3A tense standoff occurs inside
4

Original caption

New fear unlocked. #ItFollows is streaming on Peacock. #Horror #MaikaMonroe #KeirGilchrist #OliviaLuccardi

More from @peacock

Product placement

Peacock (a) ACTS — it is the streaming platform where the movie 'It Follows' is available to watch, as indicated by the watermark and the caption. Removing it would change the context of where to find the movie.

On-screen text

Oh, my god! Help me! Jay, what is it? Help! No! What are you doing? -Jay, please! -Stop shooting! What the hell are you guys doing? Don't open the door! -We didn't do that! -It's trying to come in! There's nothing out here! Yes, there is!

Transcript

Oh, my god! Help me! Jay, what is it? Help! No! What are you doing? -Jay, please! -Stop shooting! What the hell are you guys doing? Don't open the door! -We didn't do that! -It's trying to come in! There's nothing out here! Yes, there is!