Viral bowls are back!

@jayfreezing

24.5K followers · usually 767 views a post

Views

1.4M

Likes

138.5K

Comments

886

Shares

57.8K

SoundTikTok sound · original sound - jayfreezing

Promoted product

Patina

Patina is a specialty purveyor known for selling a mix of value priced home decor, jewelry, fragrance, stationery, gifts and toys in an inspiring and ever-changing environment.

Why it worked

The video leverages the creator's previous viral success with a specific, funny product to drive interest in a local store, creating a sense of exclusivity and urgency.

Summary

The creator visits a store called Patina to showcase that their popular, humorous dip bowls are back in stock. He shows both the 'dipshit' and 'send dip pics' bowls while browsing the store.

Structure

1Creator introduces the viral bowls
2Shows the first bowl with humorous text
3Mentions the store Patina has them in stock
4Shows the second bowl
5

Original caption

These bowls absolutely crack me up! #decor #patina #dip #viral #shopping @PatinaStores

More from @jayfreezing

Product placement

Patina (a store) ACTS: the creator shows their inventory, says they have the bowls in stock, and shows the store interior. Removing this would change the video as it is a store tour/recommendation. The bowls themselves are products sold by Patina; they ACT as the subject of the video. Dip (a brand of dip) APPEARS: jars of dip are shown on the shelf. Removing this would not change the video.

On-screen text

Viral bowls are back!

Transcript

A while ago I went viral for posting about a bowl. It says, how much dip would a dipshit dip if a dipshit could dip shit? And Patina has them back in stock. And they also have this other bowl that says, send dip pics. I love this store.