Let's try all 4 shades

@chelsearlarson

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SoundTikTok sound · original sound - chelsearlarson

Promoted product

Vitamasques Lip Glaze

Why it worked

The creator leverages a popular comparison to a well-known product (E.L.F. lip balms) and highlights a unique applicator, creating intrigue and perceived value. The "native mention" style, where the product is showcased organically without an overt sales pitch, also contributes to its shareability.

Summary

The creator tries out four shades of the new Vitamasques Lip Glaze, comparing them to E.L.F. lip balms. She swatches and applies each shade, praising their scent, texture, and the unique metal applicator, ultimately declaring them a great luxury-feeling alternative.

Structure

1Introduction of new lip glazes
2Swatching and describing 'Vanilla Gelato'
3Swatching and describing 'Berry Macaroon'
4Swatching and describing 'Cocoa Cream'
5Discussing price and value compared to E.L.F.
6Recommendation to check Target

Product placement

Vitamasques Lip Glaze: acts - it is a lip product that is swatched and applied to the lips. Removing it would change the video. Vitamasques: appears - it is the brand name on the product packaging. Removing it would not change the video.

Original caption

I got my hands on all 4 shades of the unreleased @Vitamasques US new lip balms and to say I’m obsessed is an understatement!!! #vitamasques #lipbalm #dupe #unreleased #lipbalms @target

More from @chelsearlarson

Call to action

Go check your local Target

On-screen text

NEW VITAMASQUES LIP GLAZE swatch & try on 💋

Transcript

Let's try all 4 shades of the new Vitamasques Lip Glaze. I found these at my Target. They're not supposed to be out on the shelves till August 1st. These are actually supposed to be a dupe or kind of like a dupe for the E.L.F. lip balms, which are some of my favorites. So let's try these on. I am so excited. Vanilla Gelato first. The packaging alone is giving E.L.F. But this is the main attraction. The metal applicator, are you joking me? Stunning. It smells so good. Literally just like vanilla. It has like a slight hint of pink to it. It smells so freaking good. Sweet but not too sweet, but definitely sugary. Next, we have Berry Macaroon. Ooh, that color is gorgeous. That was not what I was expecting. I can't get over these. The metal applicators are literally top tier. That looks stunning on my lips. The only difference I think is these are not exfoliating and the E.L.F. lip balms are exfoliating. And this smells so freaking good. Sweet, but like, definitely sugary. Last but not least, we have Cocoa Cream. That is gorgeous. Stunning shade. This smells so chocolatey. Wow. Okay, I'm obsessed with this one too. Cocoa Cream. These are $9.99. This is your sign. If you love the E.L.F. lip balms or if you just don't want to spend $24 on a lip balm, but you still want that luxury feel. This is not an ad. Vitamasques does lip balms so freaking well. Honestly, I think this is their best launch yet. Go check your local Target. They definitely won't be online, but they might have them on the shelves.