How it's going vs...

@madimilne_

372.4K followers · usually 6.5K views a post

Views

129.1K

Likes

19.8K

Comments

37

Shares

583

SoundTikTok sound · original sound - flo.luvs.daniel.ceasar

Promoted product

The Lean & Strong Method

Madi Milne's Membership

Why it worked

The video uses a relatable 'before and after' format, showcasing a clear physical transformation driven by consistent effort. This visual progression, combined with the creator's personal encouragement and promotion of a structured challenge, creates aspirational content that resonates with viewers interested in fitness.

Summary

The video contrasts the creator's current fitness progress with how she started, showcasing various exercises and her physical transformation. She is promoting a 6-week fitness challenge called 'The Lean & Strong Method' starting on October 5th, encouraging viewers to join through a link in her bio.

Structure

1Introduction of current fitness state
2Showcase of past fitness state ('How it started')
3Demonstration of various exercises
4Highlighting physical transformation

Original caption

What happens when you choose to go all in on yourself 🙌🏼🚨 6-WK CHALLENGE - The Lean & Strong Method incoming... Starting October 5th, you & me are going ALL IN on ourselves for 6 weeks 🤝🏼 - following my staple strength training program (gym or home based) - exercise video demonstrations + reps and weight tracking feature - community of like minded girls to help keep you accountable & supported - + so much more 🔗 in bio to join us 🫶🏼

More from @madimilne_

Product placement

DFYNE // 'MADIM' - This is a brand of athletic apparel. It appears on screen as a discount code in the creator's bio, indicating it is a brand the creator is affiliated with and likely wears. Removing it would not change what happens in the video, but it does indicate a brand partnership. The Lean & Strong Method - This is a 6-week fitness challenge being promoted by the creator. It is described as a program that includes strength training, exercise demonstrations, and community support. The creator is actively promoting it and directing viewers to join. Removing it would remove the primary purpose of the video.