Kylie pulled out "healthy" candy...

The video leverages the relatable humor of a "healthy" indulgence and the well-known personalities of Kylie and Kris Jenner. The "healthy candy" angle taps into a popular niche, and the celebrity endorsement provides social proof and aspirational appeal.

Kylie Jenner offers Kris Jenner a bag of "healthy" Smart Sweets candy, which Kris humorously reacts to as if it's a weakness. The video highlights Smart Sweets as a healthier candy option.

Smart Sweets: ACTS - it is a brand of candy that is shown and discussed as a healthier alternative to traditional candy. Removing it would change the topic of the video. It is the subject of the video. Milk Duds: APPEARS - it is a brand of candy that Kris Jenner is holding at the beginning of the video. Removing it would not change what happens in the video.