Mom, what are you doing?

@maria_foundit

147.4K followers · usually 5.7K views a post

Views

526.2K

Likes

10.7K

Comments

309

Shares

842

SoundTikTok sound · original sound - maria_foundit

Promoted product

Crumbl Cookies

Why it worked

The video uses a relatable, high-energy skit format that plays on the 'cringe' factor of a parent acting like a fan, which naturally highlights the product collaboration.

Summary

A mother and son have a humorous argument outside a Crumbl Cookies store because the mother is waiting overnight for a new collaboration with Roblox. The mother insists the collaboration is real, while the son is embarrassed by her behavior.

Structure

1Son questions mother's behavior
2Mother explains the Crumbl and Roblox collaboration
3Son expresses disbelief and embarrassment
4Mother points to boxes inside the store as proof
5Son threatens to call the police
6Son tells mother to go home

Product placement

(a) Crumbl Cookies: ACTS — the creator shows a design of a cookie on her phone, and points to boxes of cookies inside the store. (b) Roblox: ACTS — the creator shows a design of a cookie on her phone, and mentions a collaboration with Crumbl. (c) Apple Watch: APPEARS — the creator points to it on her wrist. (d) Linktree: APPEARS — it is the creator's bio link.

Original caption

I know it’s real #crumblecookie #crumble #roblox #crumblecookiereview

More from @maria_foundit

On-screen text

what I'm Monday be it's collaboration and Cookie know mom crazy show something come here is new design swear AI no friend real friends had man from cookies does dad think so but me don't look see way this I told you stay overnight please police will people that love Roblox play teach home homeless Apple Watch stop embarrassing not in life Thank you for the happiness want first person on earth who try Crumbl Roblox cookies call see you if ban around next to store like a homeless person Good night

Transcript

Mom, what are you doing? I'm waiting for the Monday. What's going to be on Monday? It's a new collaboration, Roblox and Crumbl Cookie, don't you know? Oh my god, mom, are you crazy? Wait, wait, I'm going to show you something. I told you, come here, come here. Okay. Look, this is a new collaboration. Look at this design. I swear. Mom, that's AI. No, I have a friend in the Crumbl and he said it's real. What friends? I thought you had no friends. It's a young man from Crumbl Cookies. Does dad know? I don't think so, but okay, let me show you. If you don't believe me, look, look, look over there. Look at these boxes over there. Can you see this? Oh, no way, this is real. I told you. So, I'm going to stay overnight. Mom, please, I'm going to call the police if you don't go. No, I have to stay. Mom, what will people think? That I love Crumbl and I love Roblox. You don't even know how to play Roblox. Can you teach me how to play? Teach me how to play. Teach me, teach me how to play. Mom, just go home. Mom, you look like homeless. Oh, I have Apple Watch. Oh my god, can you stop embarrassing me? Not in this life. Thank you for the happiness. I want to be first person on earth who will try Crumbl Roblox cookies. I will call, see you, if Crumbl Cookie to ban you. So you don't lay around next to the store like a homeless person. Good night.