mom, what are you doing?

@maria_foundit

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SoundTikTok sound · original sound - maria_foundit

Promoted product

Otoki Stir-Fry Cheesy Ramen

Get Otoki Stir-Fry Cheesy Spicy Chili & Cheddar Ramen Noodle delivered to you in as fast as 1 hour with HMart same-day delivery.

2 videos2 creators

Why it worked

The video uses a relatable, humorous 'parenting struggle' skit to showcase the product's appeal, making the promotion feel like a natural part of the entertainment rather than a forced advertisement.

Summary

A creator hides in a bathtub to eat her favorite Otoki Stir-Fry Cheesy Ramen away from her child. She describes the creamy texture and cheddar-mascarpone sauce while refusing to share.

Structure

1Creator hides in a bathtub to eat ramen
2Child interrupts and asks for a bite
3Creator describes the flavor profile of the ramen
4Creator refuses to share and tells the child to cook their own

Original caption

my fav ramen 💋#ramen #otokiramen #cheesyramen

More from @maria_foundit

Product placement

(a) Otoki Stir-Fry Cheesy Ramen — it is held, shown in close-up, and the creator describes its flavor and ingredients (cheddar and mascarpone sauce). Removing it would change the entire video as it is the subject of the skit. (b) None.

On-screen text

mom doing shh hiding from you why time making this you magically appear oh what's my favorite ramen see that's what I'm talking about this is exactly that I'm talking about can I have some nope back up this one is mine can I have one bite I just wanted to eat cheesy ramen in peace for once look this is so creamy and cheesy with that rich cheddar and mascarpone sauce my favorite can I have one bite no you have to cook your own downstairs

Transcript

Mom, what are you doing? Shh, I'm hiding. From who? From you. Why? Because every time I'm making this ramen, you magically appear. Oh, what's my favorite ramen. See, that's what I'm talking about. This is exactly that I'm talking about. Can I have some? Nope. Back up. This one is mine. Can I have one bite? I just wanted to eat cheesy ramen in peace for once. Look, this is so creamy and cheesy with that rich cheddar and mascarpone sauce. My favorite. Can I have one bite? No, you have to cook your own downstairs.