I'm a sucker for a seafood boil

@kroger

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SoundTikTok sound · original sound - kroger

Promoted product

Kroger

Kroger is a grocery store chain that provides a platform for pickup and delivery orders and offers digital coupons.

10 videos6 creators

Why it worked

Leveraging the popularity of well-known athletes to create relatable content around a common food interest, subtly integrating a grocery store as the source for ingredients.

Summary

NFL players Joe Burrow and Ted Karras discuss their love for seafood boils and highlight the impressive selection available at Kroger. They suggest that Kroger is a great place to source ingredients for such a meal.

Structure

1Expressing love for seafood boils
2Mentioning specific seafood items
3Praising Kroger's seafood selection
4Suggesting Kroger for seafood boil ingredients

Product placement

Original caption

Joe Burrow & Ted Karras 🤝 seafood boils #JoeBurrow #TedKarras #SeafoodBoil #KrogerHealth #Kroger

More from @kroger

On-screen text

Joe Burrow & Ted Karras 🤝 seafood boils #JoeBurrow #TedKarras #SeafoodBoil #KrogerHealth #Kroger

Transcript

I'm a sucker for a seafood boil. Yeah, you do like that. Little crab. Shrimp. Crawfish. I find Kroger's seafood section to be unbelievable. They have a lot of fresh shellfish. And if you did want to make that seafood boil, we could. We could get it done at a Kroger. They have a lot of fresh shellfish.