Hey guys

@spammama02

34.5K followers · usually 34.5K views a post

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SoundTikTok sound · original sound - spammama02

Promoted product

Babe Lash

Our unique cosmetic line will deliver dramatic results and dramatic reactions. All Babe Original cosmetics are formulated with ingredients complementary to those in the serum. They are intended to function as a cosmetic team to deliver visible results in just four weeks. Shop today!

Why it worked

The video directly addresses viewer comments and skepticism, creating a relatable and engaging narrative. By showcasing a visible 'before and after' (implied by the comments) and a personal testimonial, the creator builds trust and makes the product seem more attainable and effective.

Summary

The creator addresses comments claiming she was wearing makeup by showing her natural eyelashes and promoting a lash serum she has been using for three months. She emphasizes that the product is not an ad and she is simply sharing a recommendation.

Structure

1Addresses comments about wearing makeup
2Shows natural eyelashes
3Introduces Babe Lash serum
4

Original caption

Replying to @nephy🧁 I swear this isn’t an ad 😭😭 but it’s babe lash guys!! #lashes #makeupinspo #glowuptips

More from @spammama02

Product placement

Babe Lash (serum): ACTS - used by the creator to grow her natural eyelashes, and she shows the product and talks about using it for three months. Removing it would change the video's purpose. This is promotional. Instagram: APPEARS - mentioned as a place to find the creator, but not directly related to the product being promoted. Removing it would not change the video's purpose.

On-screen text

Reply to nephy🧁 I giggled at bare face obviously having makeup

Transcript

Hey guys. Okay. I saw a lot of discourse in my comments that I was wearing makeup, obviously having makeup. I swear I was just gonna help you all out and put you on. This is the lash serum that I use. It's Babe Lash. I've been using it for like three months now. And I swear like, y'all have me looking crazy on here, but these are my natural eyelashes. Um, so I guess this is me proving that. But guys, I swear the lash serum is just really good. This is not an ad, not sponsored. I swear. Just put you on.