@manofmany — 379x breakout selling 1 Million Black

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Rabanne's Boldest Claim Yet: 48 Hours of Staying Power.

@manofmany

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Promoted product

1 Million Black

Why it worked

The post effectively combines a product review with an experiential narrative of a launch event, creating an engaging and relatable story that validates the product's claims.

Summary

This post reviews Rabanne's new fragrance, 1 Million Black, testing its claim of 48-hour staying power. The reviewer attended a launch event, applied the fragrance, and reported on its scent profile and longevity over the next day.

Structure

1Introduction of Rabanne's 1 Million Black and its 48-hour claim.
2Description of the launch event and initial application of the fragrance.
3Details on the scent notes upon application and after 24 hours.
4Conclusion on the fragrance's staying power, confirming it outlasts the party.

Product placement

Rabanne (brand): ACTS - the brand of the perfume being reviewed. Removing it would change what happens in the video. 1 Million Black (product): ACTS - the specific perfume being reviewed. Removing it would change what happens in the video. MANOFMANY (brand): APPEARS - a watermark/logo on the slides. Removing it would not change what happens in the video. M IVI (brand): APPEARS - a watermark/logo on the slides. Removing it would not change what happens in the video.

Original caption

@rabanne says 48 hours. We put it to the test. 1 Million Black just launched with The Million Black Tour, an invitation-only night built around one claim: up to 48 hours of staying power. We sprayed before we walked in the door and didn't touch it again for the rest of the night, or the day after. On the skin, it opens sweet and sharp, pineapple and blood orange up front with cardamom underneath. By the next afternoon, that tropical burst had faded into something warmer: tonka bean and ebony wood sitting close to the skin. Our verdict, after 48 hours of testing: it's still there. 1 Million Black launches at @myer for $185 (100ml). Does your go-to scent go the distance, or tap out early? Drop your answer below. #partnership