Why it worked
The video combines aspirational lifestyle content (yoga, healthy eating, nature walks) with a clear product demonstration, making the promoted skincare routine seem like an integral part of a desirable lifestyle. The soft-sell approach and aesthetic presentation likely resonated with the target audience.
Summary
The video shows a woman performing a skincare routine with Biotherm products, including cleansing oil and moisturizer, followed by a yoga session and a healthy breakfast. The content emphasizes self-care and returning to routines.