MORNING ROUTINE

@dahlia.krause

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Views

442.5K

Likes

620

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SoundTikTok sound · original sound - dahlia.krause

Promoted product

Optimumoptimum.com

Optimum is an internet service provider that delivers high-speed and reliable connectivity for residential users to support work-from-home activities and various online tasks.

5 videos4 creators

Why it worked

The video effectively integrates a product promotion into a relatable 'day in the life' or 'morning routine' format, which is popular on TikTok. By showcasing how reliable internet service directly contributes to the creator's productivity and lifestyle, it makes the product feel essential rather than just an advertisement.

Summary

This video showcases a content creator's morning routine, emphasizing the importance of fast and reliable internet service for productivity while working from home. The creator highlights how Optimum internet enables her to manage her work and content creation effectively.

Structure

1Morning routine introduction
2Importance of good internet for remote work
3

Original caption

When you work from home, your WiFi has to work just as hard as you do. If you’re looking for fast, reliable internet that can keep up, @Optimum has some of the best deals worth checking out! #ad #optimumpartner #wfh #wfhlife #corporategirlie

More from @dahlia.krause

Product placement

Optimum: acts - provides internet service for the creator's home. Removing it would change the video's premise of having good internet service. Optimum: appears - logo on screen during the advertisement section. Removing it would not change the video's premise.

Call to action

definitely head to optimum.com for the best deals

On-screen text

MORNING ROUTINE how I stay productive while working from home Here's everything I do to stay productive while working from home #Optimum Partner I don't work from home often #Optimum Partner but when I do it's so important that I get good service #Optimum Partner on this specific day I started my day very early at 6am #Optimum Partner and working full time and being a content creator #Optimum Partner I am on my phone emails #Optimum Partner and calls all day long #Optimum Partner which is why having fast and reliable internet is so important to me #Optimum Partner which is why having fast and reliable internet is so important to me #Optimum Partner especially because I love to sit outside #Optimum Partner and work in different places #Optimum Partner each day since my day started especially early #Optimum Partner I then went upstairs to get ready #Optimum Partner I had a few more calls throughout the day #Optimum Partner so I always like to have my makeup #Optimum Partner and hair done #Optimum Partner and I'm so grateful that I could be fully productive #Optimum Partner with amazing internet coverage at home #Optimum Partner so if you've been thinking about upgrading your home internet #Optimum Partner definitely head to optimum.com for the best deals #Optimum Partner

Transcript

Here's everything I do to stay productive while working from home I don't work from home often but when I do it's so important that I get good service on this specific day I started my day very early at 6am and working full time and being a content creator I am on my phone emails and calls all day long which is why having fast and reliable internet is so important to me which is why having fast and reliable internet is so important to me especially because I love to sit outside and work in different places each day since my day started especially early I then went upstairs to get ready I had a few more calls throughout the day so I always like to have my makeup and hair done and I'm so grateful that I could be fully productive with amazing internet coverage at home so if you've been thinking about upgrading your home internet definitely head to optimum.com for the best deals