NOTHING HUMBLES YOU FASTER THAN WATCHING YOUR FAVORITE SHOW LIVE AND REALIZING YOUR STREAM IS 45 SECONDS BEHIND.

@im_so_nancy_

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Promoted product

Optimumoptimum.com

Optimum is an internet service provider that delivers high-speed and reliable connectivity for residential users to support work-from-home activities and various online tasks.

5 videos4 creators

Why it worked

The video uses a relatable pain point—streaming lag during live events—to create a natural bridge to the product, making the advertisement feel like a helpful solution rather than a forced pitch.

Summary

The creator explains the frustration of streaming live television with slow internet and demonstrates how Optimum provides a faster, more reliable connection. She uses the service's website to show plan details and encourages viewers to visit the site for deals.

Structure

1Creator describes the frustration of streaming lag
2Creator identifies the need for reliable internet
3Creator introduces Optimum as the solution

Original caption

Nothing worse than being behind when you’re watching your favorite show live 😭 I’m just trying to keep up with the scores, the outfits, and convince myself I could totally pull off those moves from my living room 😂💃 Fast, reliable internet is a must for keeping up with the shows everyone’s talking about. Check out @Optimum and head to optimum.com for the best deals! #ad #OptimumPartner

More from @im_so_nancy_

Product placement

Optimum: (a) ACTS — the creator demonstrates using the Optimum website on her laptop to check availability and service plans, and explicitly states that the service provides faster, more consistent, and more reliable speeds than 5G home internet. Removing this would change the video as it is the central solution to the problem presented.

Call to action

Go to optimum.com for the best deals

On-screen text

NOTHING HUMBLES YOU FASTER THAN WATCHING YOUR FAVORITE SHOW LIVE AND REALIZING YOUR STREAM IS 45 SECONDS BEHIND. ESPECIALLY WHEN THE EPISODES ARE SO GOOD AND YOU ARE TRYING TO WATCH EVERY SECOND IN REAL TIME. I NEED INTERNET THAT CAN KEEP UP BECAUSE WHEN EVERYONE'S WATCHING LIVE THE LAST THING YOU WANT IS YOUR INTERNET STRUGGLING TO KEEP UP. AND HAVING FAST RELIABLE INTERNET FROM OPTIMUM MAKES SUCH A DIFFERENCE. OPTIMUM INTERNET HAS FASTER MORE CONSISTENT AND MORE RELIABLE SPEEDS THAN 5G HOME INTERNET SO I CAN WORRY LESS ABOUT THE CONNECTION AND MORE ABOUT PERFECTING MY MOVES. GO TO OPTIMUM.COM FOR THE BEST DEALS. #OptimumPartner. Get Optimum Internet for $35/mo. Plus you can get a 3-year price lock. For 300 Mbps for 12 mo. w/ elig. $10/mo. Auto Pay & Paperless Bill. 3-yr price lock avail. w/ additional purchase. Terms apply. Starting at $35/mo.

Transcript

Nothing humbles you faster than watching your favorite show live and realizing your stream is 45 seconds behind. Especially when the episodes are so good and you are trying to watch every second in real time. In moments like these, I need internet that can keep up. Because when everyone's watching live, the last thing you want is your internet struggling to keep up. And having fast reliable internet from Optimum makes such a difference. Optimum internet has faster, more consistent, and more reliable speeds than 5G home internet, so I can worry less about the connection and more about perfecting my moves. Go to optimum.com for the best deals.