POV: finding Five Below's magical new collection

@fivebelow

1.4M followers · usually 11.1K views a post

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

55 videos19 creators

Why it worked

The video leverages a popular pop-culture franchise (Harry Potter) to drive interest in a budget-friendly retail store, creating a sense of urgency and excitement for fans.

Summary

The video showcases a new Harry Potter-themed merchandise collection available at Five Below. The creator walks through the store aisles, highlighting various items like books, plushies, stationery, and accessories.

Structure

1POV introduction at store entrance
2Showcasing Harry Potter merchandise on shelves
3Highlighting specific items like books and plushies
4Displaying home goods and accessories

Original caption

wizards and witches, fly to Five Below! the most magical finds have arrived!🪄🧙🏻‍♂️ #fivebelow #fivebelowfinds #harrypotter #harrypotterfans

More from @fivebelow

Product placement

Five Below (a) ACTS: the video is a store walkthrough demonstrating the availability of a specific product collection. Removing the store name would change the video as it is the location and the brand being promoted. Harry Potter (a) ACTS: the merchandise collection is the subject of the video, and the video demonstrates the variety of items available for purchase.