I have been wanting to color my hair for some time now

@kalysse.a

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SoundTikTok sound · original sound - kalysse.a

Promoted product

Avedaaveda.com

2 videos

Why it worked

The video uses a relatable 'day-in-the-life' vlog format that builds trust through the creator's long-term relationship with her stylist, making the brand promotion feel like a genuine personal recommendation.

Summary

The creator visits her favorite Aveda salon in New York City for a seasonal hair color refresh. She highlights the expertise of her stylist and the benefits of using Aveda products for maintaining hair health and curl integrity.

Structure

1Introduction to the salon visit
2Arrival and check-in process
3Consultation with the stylist
4Color application and washing process
5

Original caption

There is only one place I’ve been coloring and cutting my hair for the past nine years and it’s at this @Aveda salon! @Spoke & Weal #avedapartner Finding a stylist who understands both color science and the integrity of all hair types, is a gift! So this time I’m back in Colleen’s chair for a subtle seasonal refresh. We went with a warm brown that complements my complexion, and the best part is knowing my curls are never compromised. Hop in girls and book that appointment at an Aveda salon 🤎 #aveda #spokeandweal #hairtransformation #hairvlog

More from @kalysse.a

Product placement

Aveda hair salon services and products are featured throughout the video.

Call to action

make sure that you book your next appointment at an Aveda salon

On-screen text

Spring Hair Refresh with AVEDA

Transcript

I have been wanting to color my hair for some time now, so you're coming along with me to my favorite Aveda salon in New York City. Let's go now. Finding a salon and stylist that you can actually trust with your color, especially for textured hair, is kind of a sacred thing. I've been in Colleen's chair for just shy of a decade now and there's a reason why she's the only one I let color my hair. I'm embracing change this season so we're going lighter and I'm thinking of a warm brown that really compliments my complexion. For me the best part about Aveda color is that I never have to worry about my curl pattern because it's all about adding that dimension and glow without losing the integrity and health of the hair. I'm loving how this came out. I feel like it's bright yet still subtle and it just feels like the right refresh and reset that I needed. So if you've been looking for a sign, so just switch it up a little bit, make sure that you book your next appointment at an Aveda salon.