The video likely worked due to its unexpected humor and relatable content, combining a playful interaction with a sudden, absurd shift to meme-like imagery. The use of popular meme formats and the element of surprise can drive engagement and shares.
Summary
Two people are playing a game of rock-paper-scissors outdoors at dusk. One person throws their hands up in surprise as the other person runs away down a path. The first person then turns to the camera and begins to eat a cupcake.