Why it worked
The trailer leverages the established brand recognition of "Resident Evil" and the premium viewing experience of "IMAX" to create excitement for the upcoming film. The use of dramatic visuals and a clear release date serves as a strong call to action for fans.
Summary
This is a trailer for the movie "Resident Evil", highlighting that it was "Filmed for IMAX" and will be released on "16 September 2026". The trailer features intense action sequences and ominous imagery, with on-screen text emphasizing the "new vision of evil" and urging viewers to experience it in IMAX.
Structure
- 1Opening title card: Resident Evil
- 2Introduction of director's previous works
- 3Action montage with "Filmed for IMAX" text
- 4Release date and "Experience" text
- 5Final title card and release information
Product placement
Resident Evil (movie): appears as the title of the film being advertised. Removing it would change the video's topic. IMAX (format): appears as a format the film was 'filmed for'. Removing it would change the video's topic. GSC (cinema chain): appears as a cinema chain where the film can be seen. Removing it would change the video's topic. Aurum Theatre (cinema chain): appears as a cinema chain where the film can be seen. Removing it would change the video's topic. The Exchange TRX (shopping mall): appears as a location where the film can be seen. Removing it would change the video's topic.
Call to action
Get tickets now and experience the best horror movie of the year in IMAX at GSC & Aurum Theatre, The Exchange TRX in Malaysia today!