The video leverages the high emotional appeal and nostalgia of a beloved film to drive ticket sales for a cinema chain.
Summary
This video is a promotional trailer for the re-release of the film La La Land in GSC cinemas in Malaysia. It features clips from the movie and encourages viewers to purchase tickets to see it on the big screen.
Structure
1Montage of romantic scenes from La La Land
2Display of the film title
3Call to action for ticket purchase at GSC
Product placement
GSC (Golden Screen Cinemas) appears as the distributor and venue for the film screenings. It acts as the destination for the ticket purchase. Removing it would change the call to action and the purpose of the video.
Call to action
Get tickets now and relive #LaLaLand on the BIG screen ONLY at GSC in Malaysia today.
Original caption
Damien Chazelle, your filmmaking is unparalleled. ✨ Get tickets now and relive #LaLaLand on the BIG screen ONLY at GSC in Malaysia today. 🎬✨ #LaLaLandMY #RyanGosling #EmmaStone #Malaysia