Officer, I'm

@gscinemas

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SoundTikTok sound · original sound - GSCinemas

Promoted product

Resident Evil

Check out Resident Evil-related products.

3 videos3 creators

Why it worked

The video uses a humorous, high-tension skit to grab attention before pivoting to a clear promotional message for a movie release.

Summary

A man tries to explain a bizarre situation to a police officer while his passenger, a zombie, repeatedly lunges at him. The video serves as a promotional skit for the theatrical release of the movie Resident Evil at GSC cinemas.

Structure

1Man stops car to talk to officer
2Man explains his passenger is acting strangely
3Passenger lunges at the man
4Man apologizes for the passenger's behavior
5

Original caption

𝙰 𝚋𝚒𝚝 𝚘𝚏 𝚊… 𝚜𝚒𝚝𝚞𝚊𝚝𝚒𝚘𝚗. Have you gone on a journey with Bryan yet? 👀🎬 Get tickets now and experience Resident Evil NOW PLAYING in 4DX, ScreenX, Dolby Atmos, Onyx, and BIG Hall only at GSC in Malaysia today! 🧟🧟‍♀️ #ResidentEvil #ZachCregger #ResidentEvilMovie #AustinAbrams #Malaysia

More from @gscinemas

Product placement

Resident Evil (a movie) — it ACTS as the subject of the promotional content, as the video is a trailer/ad for its theatrical release. GSC (Golden Screen Cinemas) — it APPEARS as the venue/distributor for the movie tickets; removing it would change the specific call to action but not the core promotional intent of the movie trailer itself.

Call to action

Get tickets now and experience Resident Evil NOW PLAYING in 4DX, ScreenX, Dolby Atmos, Onyx, and BIG Hall only at GSC in Malaysia today!

On-screen text

Officer, I'm but I have a little bit of a situation here what is wrong I was driving, and and she just ran front of me. I could even- God d**n it. She's been doing that.

Transcript

Officer, I'm sorry to interrupt you, but I have a little bit of a situation here. Sweet Jesus, what is wrong with her? Sir, I was driving, and and she just ran right out in front of me and before I could even- God d**n it. Sorry, she's been doing that.