I'm not the mom that wakes up hours before their kids to get their day started.

@jasmnekim

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SoundTikTok sound · Pancakes

Promoted product

Thomas

2 videos2 creators

Why it worked

The video succeeds by framing a branded product as a practical solution to a relatable parenting pain point, making the advertisement feel like genuine lifestyle advice.

Summary

Jasmine Kim participates in a 21-day breakfast challenge using Thomas' products to improve her family's morning routine. She demonstrates how toasting bagels and English muffins allows for a calmer, more energized start to the day.

Structure

1Introduction of the morning routine struggle
2Acceptance of the Thomas' 21-day challenge
3Demonstration of toasting Thomas' products
4Reflection on the benefits of the new routine
5

Original caption

I wasn’t that mom who wakes up hours before her kids, but I took on Thomas' 21-Day Morning People Challenge and a breakfast worth waking up for might just be part of my new routine. No more breakfast in the car and a lot less morning chaos. Join the Morning People with me! @Thomas’ Breakfast #ThomasPartner

More from @jasmnekim

Product placement

Thomas' (a) ACTS: the creator toasts their English muffins and high-protein bagels, and serves them to her family as a breakfast solution. Removing the brand would change the video as it is the central subject of the challenge and the breakfast being prepared. #ad and #ThomasPartner (b) APPEAR: these are disclosure hashtags.

Call to action

Make a Thomas' breakfast part of your mornings and Join The Morning People

On-screen text

I'm not the mom that wakes up hours before their kids to get their day started. I wake up with my kids and rush out the door with an on-the-go snack and call it breakfast. So when Thomas' asked me to try their 21-day Morning People challenge, I figured I knew how this would go, but it actually surprised me. I started waking up just 15 minutes earlier than my kids and toasting an English muffin or a Thomas' high protein bagel so it was ready when they came down. It only took me a few minutes to prepare a quick breakfast that was something delicious the whole family could enjoy. I'm still not waking up at 5:00 a.m. and that's never going to be me, but it's amazing what a few extra moments alone can do before the chaos of the day starts. My kids were calmer and I know they're more energized starting the day with a solid breakfast and this one is definitely worth waking up for. Make a Thomas' breakfast part of your mornings and Join The Morning People

Transcript

I'm not the mom that wakes up hours before their kids to get their day started. I wake up with my kids and rush out the door with an on-the-go snack and call it breakfast. So when Thomas' asked me to try their 21-day Morning People challenge, I figured I knew how this would go, but it actually surprised me. I started waking up just 15 minutes earlier than my kids and toasting an English muffin or a Thomas' high protein bagel so it was ready when they came down. It only took me a few minutes to prepare a quick breakfast that was something delicious the whole family could enjoy. I'm still not waking up at 5:00 a.m. and that's never going to be me, but it's amazing what a few extra moments alone can do before the chaos of the day starts. My kids were calmer and I know they're more energized starting the day with a solid breakfast and this one is definitely worth waking up for. Make a Thomas' breakfast part of your mornings and Join The Morning People