Let me put you on to my affordable fall scent layering routine and it's all from Bealls.

@cortneydryden

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SoundTikTok sound · original sound - cortneydryden

Promoted product

Bealls

Shop bealls for clothing, shoes, home décor, and gifts. Enjoy trendy, affordable fashion for the whole family with easy online and in-store shopping.

5 videos4 creators

Why it worked

The video leverages a seasonal trend ('fall scent layering') to create a relatable, high-value shopping guide that feels like a personal recommendation rather than a traditional advertisement.

Summary

The creator demonstrates a fall-themed scent layering routine using various body care and perfume products found at Bealls. She highlights the affordability of the items and mentions the store's loyalty program and crypto payment options.

Structure

1Introduction to the fall scent layering routine at Bealls.
2Demonstration of shower products including soap and scrub.
3Recommendation of body lotion and cream sets.
4

Original caption

Save this for your next @beallsstore shopping trip if you want to smell AMAZING all fall long 🍂🧡 #beallspartner #perfumetok #showertok #scentlayering #fallfragrance

More from @cortneydryden

Product placement

Bealls: (a) ACTS — the creator shops at the store, demonstrates products found there, and explains the store's loyalty program and crypto payment feature. Removing it would change the entire premise of the video. (b) APPEARS — the store logo on the building and the signage inside. Lattafa: (a) ACTS — the creator demonstrates the 'Eclaire' perfume. Removing it would remove a specific product recommendation. Olay: (a) ACTS — the creator shows the product on the shelf. Removing it would remove a specific product recommendation. Vaseline: (a) ACTS — the creator shows the product on the shelf. Removing it would remove a specific product recommendation. Tree Hut: (a) ACTS — the creator shows the 'Marshmallow Cream' lotion. Removing it would remove a specific product recommendation.

Call to action

screenshot this and run to bealls

On-screen text

FALL SCENT LAYERING ROUTINE from bealls now accepting crypto! 1st National Retailer to accept crypto any wallet!

Transcript

Let me put you on to my affordable fall scent layering routine and it's all from Bealls. If you are shopping for your body care here, what are you doing? Starting in the shower, this pumpkin spice soap smells incredible and paired with the toasted vanilla and chestnut butter scrub, it'll make your bathroom smell like a pumpkin chai latte. Tree Hut's marshmallow cream lotion is basically the whipped cream on top, or if you like options, this body cream set has basically every fall scent you can think of. Now we're going for toasty sweet gourmands. While Bealls has a ton of perfumes, look for vanilla meringue pie. This is notes of fluffy vanilla marshmallow melting into spun sugar sweetness and layered with the Lattafa Eclaire. Oh my god. All these prices combined with Bealls rewards loyalty program, such a deal. So screenshot this and run to Bealls so you can smell incredible all fall long.