New Workout just dropped: Escaping Azkaban

@getreeldad

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Views

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Comments

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SoundTikTok sound · original sound - getreeldad

View velocity

+319.3K views over 4.2d · ~76.6K/day · 5 observations

Why it worked

The video uses a humorous and relatable scenario of a baby's physical exertion, framing it with a pop culture reference ("Escaping Azkaban") to create an engaging and shareable piece of content.

Summary

A baby is shown hanging from door handles, attempting to do pull-ups. The video humorously labels this as a "workout" and asks if the baby is "escaping or working out."

Structure

1Baby attempts pull-ups on door handles
2On-screen text labels it a "workout"
3Baby struggles and moves around
4On-screen text asks if it's escaping or working out

Product placement

Huggies: (a) it APPEARS - a watermark on the baby's diaper. Removing it would not change what happens in the video.

Call to action

How many pull-ups can you do?

On-screen text

New Workout just dropped: Escaping Azkaban

Transcript

bro stand up stand up stand up are you escaping or working out

Original caption

I’m not sure which is more impressive: his back or his calves 😮 In all reality, it’s been amazing to see his strength develop and how much closer he is getting to a full fledged pull-up. If he keeps up at this rate, I might have to consider switching to @Huggies® myself 🤔 How many pull-ups can you do?