@metrouk — 13x breakout

Loading video…

METRO NEWS Mural of Macklemore painted on side of ruined Gaza building after his support for Palestine saw him dropped from Ed Sheeran's tour.

@metrouk

2.7M followers · usually 143.3K views a post

Views

1.9M

Likes

296.1K

Comments

681

2.9K

Why it worked

The video leverages a powerful visual of art in a war-torn environment combined with a topical and politically charged subject, appealing to viewers' emotions and sense of social justice.

Summary

A mural depicting rapper Macklemore has been painted on the side of a destroyed building in Gaza. The artwork serves as a thank you for his vocal support of Palestinians and his pledge to donate tour earnings to aid organizations. The mural was created after Macklemore was reportedly dropped from Ed Sheeran's tour due to his stance.

Structure

1Mural of Macklemore on ruined Gaza building
2Text explains mural is a thank you for his support of Palestine
3Macklemore's donation pledge is mentioned
4Context of being dropped from Ed Sheeran's tour is provided

Product placement

Macklemore ACTS - he is a rapper whose support for Palestine is discussed and depicted in a mural. Removing this mention would change the topic of the video. Metro ACTS - it is a news outlet that produced this video. Removing this mention would change the source of the video. Ed Sheeran ACTS - he is a musician who dropped Macklemore from his tour. Removing this mention would change the context of the event.

On-screen text

METRO NEWS Mural of Macklemore painted on side of ruined Gaza building after his support for Palestine saw him dropped from Ed Sheeran's tour.

Original caption

“Thank you for using your voice for Palestine,” the mural reads. ❤️ Artists Anne Redwan, 26, and Qusai al-Helo said they created the piece to thank Macklemore for his support of Palestinians. Not only has the U.S. rapper been vocal in his support, but he’s also put his money where his mouth is, pledging to donate $1 million from his Loop Tour earnings to six organisations providing aid in Gaza. #Gaza #Palestine #Macklemore #EdSheeran #HumanitarianAid