OKAY....

@darcymcqueenyyy

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SoundTikTok sound · original sound - darcymcqueenyyy

Promoted product

Jergens Ultra Healing

Shop Jergens Ultra Healing Moisturizer to repair and nourish dry skin daily. Use it every day to reveal softer, healthier-looking skin fast.

Why it worked

The video taps into a common consumer experience of noticing product changes and creates a relatable "mystery" that is resolved by visiting a physical store, making the content engaging and shareable.

Summary

The creator questions if Jergens has rebranded after noticing a difference in packaging between an older bottle of their favorite Ultra Healing lotion and a newly purchased one. After visiting a Walmart to compare, they confirm the rebrand and test the new bottle, finding the formula to be the same and expressing their continued love for the product.

Structure

1Questioning the rebrand
2Visiting Walmart to investigate
3Confirming the rebrand on shelves
4Testing the new product

Original caption

#JergensPartner YOU SCARED ME @JergensUS but it was worth it😋👏🏼💛 you can shop all your favorite jergens products in the new refreshed look at walmart✨

More from @darcymcqueenyyy

Product placement

Jergens Ultra Healing (lotion): ACTS - used by creator to moisturize skin, result is smooth skin. Removing it would change the video's purpose. Jergens Ultra Healing (lotion, new packaging): ACTS - shown by creator as a new version of the product. Removing it would change the video's purpose. Jergens Enriching Shea Butter (lotion): APPEARS - shown on shelf. Removing it would not change the video's purpose. Jergens Shea Butter (lotion): APPEARS - shown on shelf. Removing it would not change the video's purpose. Jergens Coconut (lotion): APPEARS - shown on shelf. Removing it would not change the video's purpose. Walmart (store): APPEARS - creator is shown outside and inside the store. Removing it would not change the video's purpose.

Call to action

Let me know what you guys think of Jergens new look and thank you Jergens for partnering with me!

On-screen text

#JergensPartner DID JERGENS REBRAND?? NEW LOOK ON THE WAY! NEW LOOK ON THE WAY! NEW LOOK ON THE WAY!

Transcript

OKAY.... NOW SOMEONE NEEDS TO TELL ME IF I AM GOING CRAZY OR NOT?! 🤯 I just finished my Jergens lotion, the ultra healing, my favorite. So naturally I ordered a new one. And it's empty. Empty! Yeah well, here's the problem. Did Jergens rebrand?? They look completely different. I bought this one in store four months ago. I bought this one online last week. And they both say ultra healing. We need to run to the store right now. Going to the exact Walmart I got it from. Did they rebrand? Did I order the wrong one? Oh my gosh, they re-branded. Can't get more clear than this. And here it is right here. Glad we cleared this up. But we still have one more thing to do. Is the lotion inside still the same? Goodbye to my empty one. Is it the same? It's the same formula. I call this my medicine lotion. It has healed some of the driest skin I've ever had, okay? It heals my skin, it's moisturizing. I mean ultra healing, literally. And I love the new look of the bottle. It's clean, it's simple, but it's still fun. I'm obsessed. Jergens, you scared me there for a sec. Let me know what you guys think of Jergens new look and thank you Jergens for partnering with me!