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@iamsooyounlee — 859x breakout selling Jergens Shea Fusion Confetti Cake lotion | Overshot

859×Talking HeadOther hookLifestyle

Hook

#JergensPartner

@iamsooyounlee

377.5K followers · usually 10.2K views a post

Views

8.7M

Likes

22.0K

Comments

54

Shares

371

SoundTikTok sound · original sound - iamsooyounlee

View velocity

+1.6M views over 7.3d · ~220.1K/day · 7 observations

Promoted product

Jergens Shea Fusion Confetti Cake lotion

Discover nourishing hydration with Jergens Shea Fusion Confetti Cake Body Lotion. This moisturizing lotion with Shea Butter and Vitamin E provides up to 24 hours of touchable softness for dry skin.

Why it worked

The video creatively connects a relatable celebration (birthday cake) with a product's anniversary, making the promotion feel organic and engaging. The creator's enthusiasm and the unique scent concept add to its appeal.

Summary

The creator celebrates Jergens' 125th anniversary by baking a cake that mimics the scent of their new limited edition Confetti Cake Shea Fusion lotion. She demonstrates applying the lotion and highlights its moisturizing properties and affordable price.

Structure

1Baking a cake for Jergens' 125th anniversary
2Introducing the Jergens Confetti Cake lotion
3Demonstrating the lotion's scent and application
4

Original caption

#JergensPartner @JergensUS is turning 125 so naturally I baked them a cake that smells exactly like their new Jergens Shea Fusion Confetti Cake lotion (and yes I took a bite, no regrets) Available on Amazon! #birthdaycelebration #birthdaycake #cakedecorating

More from @iamsooyounlee

More breakout videos from this creator.

Highlighting it's limited edition and affordable

5Enjoying the cake and celebrating Jergens

Product placement

Jergens (body lotion): Acts - used by the creator to moisturize her skin, and the scent is described as resembling a cake. Removing it would change the video's focus and demonstration. Jergens (brand): Appears as a watermark/hashtag. Removing it would not change what happens in the video.

Call to action

Check out the new Jergens Shea Fusion Confetti Cake lotion, available on Amazon!

On-screen text

#JergensPartner It's limited edition! :)

Transcript

This is wild, but I just baked a cake for somebody turning 125 years old. Not a person, but something is turning 125 this year. I'm partnering with Jergens today to celebrate them turning 125 years old. And they just came out with their new Jergens Shea Fusion Confetti Cake lotion. I wanted to see if I could recreate the scent in cake form because it literally smells like buttery cake, vanilla buttercream and sprinkles. It's limited edition! Made with shea butter and vitamin E, my skin feels moisturized all day. And somehow, it's under $8 on Amazon! Happy birthday, Jergens. Cheers to another year around the sun.

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