Why it worked
The video taps into the 'deinfluencing' trend, which resonates with audiences looking for honest reviews and a break from constant consumerism. By showcasing a variety of popular drugstore makeup items, it appeals to a broad audience interested in beauty and budget-friendly options.
Summary
This TikTok slideshow showcases a collection of drugstore makeup products, including blushes, bronzers, setting mist, concealer, lip cream, lash curler, and an eyeshadow palette. The creator presents these items with the intention of 'deinfluencing' their wishlist, suggesting a critical look at popular beauty products.
Structure
- 1Introduction of NYX buttermelt blush and bronzer
- 2Essence false lashes
- 3Catrice Soft Glam Baked Blush
- 4Maybelline Grippy Setting Mist, Essence Silky Buur Concealer, NYX Make 'Em Wonder
- 5Miss Sporty Matte & Last Lip Cream, Catrice Melted Sun Cream Bronzer
- 6Lash Curler and Catrice The Pure Nude Eyeshadow Palette
Product placement
NYX PROFESSIONAL MAKEUP buttermelt blush: ACTS - it is a makeup product, its purpose is to add color to the cheeks. Removing it would change the video's content. NYX PROFESSIONAL MAKEUP buttermelt bronzer: ACTS - it is a makeup product, its purpose is to add color and contour to the face. Removing it would change the video's content. essence false lashes: ACTS - it is a makeup product, its purpose is to enhance the eyes. Removing it would change the video's content. CATRICE SOFT GLAM BAKED BLUSH: ACTS - it is a makeup product, its purpose is to add color to the cheeks. Removing it would change the video's content. MAYBELLINE GRIPPY SETTING MIST: ACTS - it is a makeup product, its purpose is to set makeup. Removing it would change the video's content. essence silky BUUR CONCEALER: ACTS - it is a makeup product, its purpose is to conceal imperfections. Removing it would change the video's content. NYX PROFESSIONAL MAKEUP MAKE 'EM WONDER: ACTS - it is a makeup product, its purpose is to provide foundation or coverage. Removing it would change the video's content. miss sporty MATTE & LAST LIP CREAM: ACTS - it is a makeup product, its purpose is to add color to the lips. Removing it would change the video's content. CATRICE MELTED SUN CREAM BRONZER: ACTS - it is a makeup product, its purpose is to add color and contour to the face. Removing it would change the video's content. LASH CURLER: ACTS - it is a makeup tool, its purpose is to curl eyelashes. Removing it would change the video's content. CATRICE THE PURE NUDE EYESHADOW PALETTE: ACTS - it is a makeup product, its purpose is to provide eyeshadow colors. Removing it would change the video's content.