Why it worked
The creator leverages a common consumer dilemma (choosing between multiple similar products) and uses a visually appealing format with popular brands to engage the audience and solicit recommendations.
Summary
This is a slideshow of various setting powders from different makeup brands. The text overlay asks for recommendations on which product is worth buying.
Structure
- 1Introduction of By Mario setting powder
- 2Introduction of Make Up For Ever setting powder
- 3Call for recommendations
- 4Introduction of Laura Mercier setting powder
- 5Introduction of Huda Beauty setting powder
- 6Introduction of NARS setting powder
- 7Introduction of Fenty Beauty setting powder
Product placement
BY MARIO: acts - it is a brand of setting powder. Removing it would change what happens in the video.
MAKE UP FOR EVER: acts - it is a brand of setting powder. Removing it would change what happens in the video.
LAURA MERCIER: acts - it is a brand of setting powder. Removing it would change what happens in the video.
hudabeauty: acts - it is a brand of setting powder. Removing it would change what happens in the video.
NARS: acts - it is a brand of setting powder. Removing it would change what happens in the video.
FENTY BEAUTY: acts - it is a brand of setting powder. Removing it would change what happens in the video.