SO YOU HAVE

@hopescopefanedit

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SoundTikTok sound · original sound - hopescopefanedit

Why it worked

The video likely worked because it tapped into a common DIY beauty struggle and provided a relatable moment of confusion followed by a helpful explanation, making it informative and engaging.

Summary

The creator is attempting to dye a wig black but is confused by the color it turns. They facetimed their hairdresser to ask if it's normal for black hair dye to look brown when first mixed, and learned that it oxidizes to the correct color.

Structure

1Creator attempts to dye a wig black
2Expresses confusion about the color turning brown
3Contacts hairdresser for advice
4Learns about the oxidation process of hair dye

On-screen text

SO YOU HAVE WHOLE THIS PIECE THIS IS THE PUMP THAT THE DYE UM SO IT DOESN'T LOOK BLACK BUT I'VE NEVER DYED MY HAIR BUT I THOUGHT LIKE BE BLACK ALRIGHT HERE WE CAUSE IN THE VIDEO IT'S PRETTY IMMEDIATE RIGHT MAYBE THAT'S THE CONDITIONER I'M SO CONFUSED WHAT OH THERE'S SOME COLOR A GROSS BROWN THIS IS SO STRANGE WAIT I THINK IT'S CHANGING I'M FACETIMING MY HAIRDRESSER BEST FRIEND TO GET ANSWERS I HAVE A WORK RELATED QUESTION IT NORMAL FOR A BLACK HAIR DYE TO LOOK BROWN LIKE THIS WHEN IT WAS FIRST MIXED YEAH YEAH IT'LL TURN WEIRD WHEN IT CAUSE IT WHAT IT OXIDIZES YEAH WOW YOU LEARN SOMETHING NEW EVERY DAY IT'S LIKE CREAM PERMANENT HAIR COLOR I'M ASSUMING SO IT DOESN'T SAY BUT I'M NOT BY THE WAY BEFORE YOU PANIC I WOULD NEVER FUNNY I THOUGHT SCAMMED BUT GOOD TO THANK YOU FOR YOUR EXPERTISE ALRIGHT

Original caption

I Tested Too Good To De True Beauty Products #hopescope #unitedstates #products #beauty #brush

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Transcript

so you have whole this piece this is the pump that the dye um so it doesn't look black but I've never dyed my hair but I thought like be black alright here we cause in the video it's pretty immediate right maybe that's the conditioner I'm so confused what oh there's some color a gross brown this is so strange wait I think it's changing I'm facetiming my hairdresser best friend to get answers I have a work related question it normal for a black hair dye to look brown like this when it was first mixed yeah yeah it'll turn weird when it cause it what it oxidizes yeah wow you learn something new every day it's like cream permanent hair color I'm assuming so it doesn't say but I'm not by the way before you panic I would never funny I thought scammed but good to thank you for your expertise alright