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People

@people

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Why it worked

The post leverages the popularity of a well-known reality TV show and its celebrity cast to generate engagement. By presenting the cast in a visually appealing slideshow format with clear on-screen text, it makes the information easily digestible and shareable.

Summary

This slideshow from People Magazine announces the celebrity cast for Season 6 of the reality competition show 'The Traitors'. It features images of the cast members, paired up, with their names displayed on screen.

Structure

1Introduction of The Traitors Season 6
2Reveal of celebrity cast members
3Display of cast member pairings and names
4Call to action to swipe and read more

Product placement

People (magazine) APPEARS - a watermark on every slide. Removing it would not change what happens in the video. The Traitors (TV show) ACTS - it is the subject of the video. Removing it would change what happens in the video. Peacock (streaming service) APPEARS - mentioned in the caption as the platform where the show airs. Removing it would not change what happens in the video. Amy Sussman/Getty, Jason LaVeris/FilmMagic, Michael Loccisano/Getty, Jesse Grant/Getty, Taylor Hill/FilmMagic, Don Arnold/WireImage, Prince Williams/FilmMagic, Rich Polk/Bravo (photographers/agencies) APPEAR - credited for photos. Removing them would not change what happens in the video. Free Online PrEP APPEARS - a watermark on one slide. Removing it would not change what happens in the video.

Call to action

Swipe to see, and read more in our bio link.

On-screen text

People The Traitors Season 6 Reveals Celebrity Cast People Kristin Chenoweth & Cody Simpson People Bronwyn Newport & Bianca Del Rio People Casey Wilson & Chloe Kim People Cynthia Bailey & Gizelle Bryant People JaNa Craig & Taylor Hale People Jag Bains & Boman Martinez-Reid People Emira D'Spain & Dominic Monaghan People Craig Conover & Michele Fitzgerald People Q Burdette & Joey Graziadei People Rashad Jennings & Johnny Sibilly People Iain Stirling & Rachel Robinson People Whitney Leavitt

Original caption

#TheTraitors’ is back for more treachery with a new slate of stars. The reality competition series, hosted by #AlanCumming, is returning for its latest celebrity-led season, as Peacock announced its starry cast on Friday, Sept. 18. Swipe to see, and read more in our bio link. 📷: Amy Sussman/Getty; Jason LaVeris/FilmMagic; Michael Loccisano/Getty; Jesse Grant/Getty; Taylor Hill/FilmMagic; Don Arnold/WireImage; Prince Williams/FilmMagic; Amy Sussman/Getty; Free Online PrEP; Rich Polk/Bravo; Paul Archuleta/Getty; Sonja Flemming/CBS; Brianna Bryson/WireImage; Sara Jaye/Getty; Instagram; Brianna Bryson/WireImage; Michael Buckner/Variety via Getty; Noam Galai/Getty; Alberto E. Rodriguez/Getty; Roy Rochlin/Getty; Lia Toby/Getty; Matt Winkelmeyer/Variety via Getty; Vivien Killilea/Getty