POV: You went to

@smsupermalls

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SoundTikTok sound · original sound - smsupermalls

Promoted product

SM Supermallssmsupermalls.com

SM Supermalls is a destination offering various activities, including shopping, dining, sports, gaming, and pet-friendly spaces.

17 videos

Why it worked

The video effectively uses a relatable 'POV' format and highlights diverse activities beyond shopping, appealing to a broad audience looking for flexible spaces within a mall environment. The quick cuts and clear text overlays make it engaging and easy to digest.

Summary

The video showcases various "third spaces" within SM Supermalls, highlighting that the mall offers more than just shopping. It presents options for working, reading, dining, and relaxing, encouraging viewers to utilize these spaces for their downtime.

Structure

1Introduction to SM as a 'third space'
2Showcasing work spots (Greyhound Cafe)
3Highlighting quiet spaces (Book Nook)
4

Original caption

POV: You went to the mall, but shopping wasn’t even on the agenda. 👀 Work for a bit, find a quiet corner to read, grab a bite, or just switch off between plans. At your most-loved Podium, there’s a space for however you want to spend your downtime. 💻📖🌿 Your third space might be closer than you think. #AllForYou #FindYourSM #MaxInnovation

More from @smsupermalls

Product placement

SM: appears as a watermark and on-screen text, it is a shopping mall, removing it would not change what happens in the video. Greyhound Cafe: appears as a sign and on-screen text, it is a cafe, removing it would not change what happens in the video. Panco Cafe: appears as a sign, it is a cafe, removing it would not change what happens in the video. SM Supermalls: appears as a watermark and on-screen text, it is a shopping mall, removing it would not change what happens in the video.

Call to action

Max out on your third space at SM.

On-screen text

POV: You went to POV: You went to SM, but not to shop FIND YOUR SM My Third Space Hopping Need to focus? Find your work spot. Need a quiet space? Slow down here. Need to refuel? Grab a bite. Need a break? Just hang. Work. Read. Eat. Unwind. Max out on your third space at SM.