And what gave you the confidence?

@messybecky

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SoundTikTok sound · original sound - todayshow

Why it worked

The video leverages high-engagement reality TV drama, using a quick, punchy, and relatable reaction to capitalize on existing audience interest in the subjects.

Summary

The creator reacts to a social media feud between Taylor Frankie Paul and Layla Iane Taylor, commenting on the drama surrounding their public interactions.

Structure

1Creator asks a question about confidence
2Creator answers with sarcasm
3Creator laughs at the response

On-screen text

Their jealously is embarrassing at this point because I was talking about Emma aka my girl crush I've mentioned that multiple times on her page but maybe Miranda and Layla can call to privately apologize for THIS too @taylorfrankiepaul @laylaianetaylor Jealous of the girl who only has 8 hours of supervised time with her kids? Don't wait on the call love.

Transcript

And what gave you the confidence? Um, delusion. That worked. Yeah.