are you getting Silver or Glacier?

@kellyn_mcmullan

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SoundTikTok sound · Stop The Wedding!

View velocity

+69.1K views over 9.7d · ~7.1K/day · 10 observations

Why it worked

The video taps into the common consumer decision-making process for new product releases, specifically focusing on aesthetic choices like color, which are highly relatable and encourage engagement through comments and opinions.

Summary

The creator presents two new iPhone models, "Silver" and "Glacier," asking viewers which color they prefer. The video implies these are upcoming or newly released models, sparking discussion about color choices.

Structure

1Introducing two iPhone colors
2Asking viewer preference
3Showing different angles of the phones
4Displaying multiple color options

Product placement

iPhone 18 Pro (Acts: A new phone model being presented and discussed, implying its existence and features. Removing it would change the video's subject.) iPhone 18 Pro Max (Acts: A new phone model being presented and discussed, implying its existence and features. Removing it would change the video's subject.)

On-screen text

are you getting Silver or Glacier?

Transcript

The glacier just looks too beautiful. We've had silver since its dawn, in fashion the erasure of color is almost prevelent, GET COLOR!!!

Original caption

Replying to @The 👑 new iPhone 18 Pro and Pro Max are released tomorrow… what color are we getting? 🤍🩵 #iphone18pro #iphone18promax #newiphone #newphone