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All breakouts
1.9KTalking HeadSocial Proof hookLifestyle
Hook
This right here is the number one cleanser in Korea.
@thefaceshop
90.9K followers · usually 465 views a post
Views
861.8K
Likes
200
Comments
1
Shares
10
Promoted product
Rice Water Bright Foaming Cleanser
Why it worked
The video leverages social proof by highlighting a prestigious industry award and a 'number one' ranking, which builds immediate trust with the viewer.
Summary
A creator demonstrates the application and lathering of The Face Shop's Rice Water Bright Foaming Cleanser, highlighting its effectiveness and gentle feel. The video celebrates the product's recent Allure Best of Beauty award.
Structure
- 1Introduction of the product as the number one cleanser in Korea
- 2Visual demonstration of the product texture and lather
- 3Testimonial on the product's cleansing effectiveness
- 4Closing with the award recognition
Product placement
The Face Shop (a) ACTS: The brand's Rice Water Bright Foaming Cleanser is demonstrated being applied, lathered, and used to wash the face. Removing it would change the entire video. Allure (b) APPEARS: The Allure Best of Beauty Award logo appears as a watermark and in the end card. Removing it would not change the video's core content.
Original caption
We won an @Allure Best of Beauty Award! 🎉🏆 Our Rice Water Bright Foaming Cleanser has been named Best Foam Cleanser 🙌 Receiving recognition from beauty experts is an honor, but seeing our K-beauty cleanser become a part of your daily routine makes this moment even more meaningful 💖 Thank YOU for loving and trusting the No. 1 Cleanser in Korea* and for making us part of your skincare ritual. We couldn’t have done it without you! 😘 - *Glowpick, 1H 2024 🎥: @Dana | sahm @V I C T O R I A @Joan #thefaceshop #koreanskincare #koreancleanser #allurebestofbeauty #bestofbeauty
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