This right here is the number one cleanser in Korea.

@thefaceshop

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SoundTikTok sound · New Jeans 2007 REMIX

Promoted product

Rice Water Bright Foaming Cleanser

Meet THE FACE SHOP 🌿 Nature's Best Kept Secret The Face Shop combines its unwavering commitment to nature's inherent beauty with the wisdom of Korean skin science for your healthiest, most beautiful skin and hair, ever. Today The Face Shop is recognized as Korea's pioneering beauty brand with global presence of 3,000

Why it worked

The video leverages social proof by highlighting a prestigious industry award and a 'number one' ranking, which builds immediate trust with the viewer.

Summary

A creator demonstrates the application and lathering of The Face Shop's Rice Water Bright Foaming Cleanser, highlighting its effectiveness and gentle feel. The video celebrates the product's recent Allure Best of Beauty award.

Structure

1Introduction of the product as the number one cleanser in Korea
2Visual demonstration of the product texture and lather
3Testimonial on the product's cleansing effectiveness
4

Original caption

We won an @Allure Best of Beauty Award! 🎉🏆 Our Rice Water Bright Foaming Cleanser has been named Best Foam Cleanser 🙌 Receiving recognition from beauty experts is an honor, but seeing our K-beauty cleanser become a part of your daily routine makes this moment even more meaningful 💖 Thank YOU for loving and trusting the No. 1 Cleanser in Korea* and for making us part of your skincare ritual. We couldn’t have done it without you! 😘 - *Glowpick, 1H 2024 🎥: @Dana | sahm @V I C T O R I A @Joan #thefaceshop #koreanskincare #koreancleanser #allurebestofbeauty #bestofbeauty

More from @thefaceshop

Product placement

The Face Shop (a) ACTS: The brand's Rice Water Bright Foaming Cleanser is demonstrated being applied, lathered, and used to wash the face. Removing it would change the entire video. Allure (b) APPEARS: The Allure Best of Beauty Award logo appears as a watermark and in the end card. Removing it would not change the video's core content.

On-screen text

BEST OF BEAUTY allure THE BEAUTY EXPERT 2026 AWARD WINNER THIS RIGHT HERE NUMBER ONE CLEANSER IN KOREA IT'S THE RICE WATER BRIGHT FOAMING CLEANSER THE FACE SHOP CLEAN BEAUTY Rice Water Bright 150 ml / 5.0 fl. oz. U.S. THIS CLEANSER FOAMS UP SO NICELY AND GIVES MY SKIN SUCH A DEEP CLEAN THE FACE SHOP CLEAN BEAUTY Rice Water Bright 150 ml / 5.0 fl. oz. U.S. THE FACE SHOP CLEAN BEAUTY BEST OF BEAUTY allure THE BEAUTY EXPERT 2026 AWARD WINNER BEST FOAM CLEANSER Rice Water Bright Foaming Cleanser

Transcript

This right here is the number one cleanser in Korea. It's the Rice Water Bright Foaming Cleanser. This cleanser foams up so nicely and gives my skin such a deep clean without making it feel stripped.

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