Why it worked
The video uses high-quality, satisfying product-in-use shots that appeal to the K-beauty aesthetic, combined with a clear, time-sensitive discount incentive.
Summary
The video showcases various skincare products from The Face Shop, including their cleanser, essence mist, serum, and collagen mask, while highlighting a 50% off promotion during Amazon Prime Big Deal Days. It features quick, aesthetic clips of the products being used on skin.