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Hook
TRENDING: EVERYONE'S FAVOURITE MICHAEL KAVANAGH IN THIS CITY IS OURS
@bbc
7.5M followers · usually 7.4K views a post
Views
945.0K
Likes
2.0K
Comments
13
Shares
130
Promoted product
BBC iPlayer
Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.
Why it worked
The video leverages a popular character's persona to create a relatable, high-confidence hook that drives interest in the show.
Summary
A short clip from the show This City Is Ours features a character named Michael Kavanagh acting confidently in a car. The video serves as a promotional teaser for the series, encouraging viewers to watch it on BBC iPlayer.
Structure
- 1Clip of character Michael Kavanagh in a car
- 2Dialogue exchange about knowing people
- 3Character displays confident behavior
- 4Call to action to watch on iPlayer
Product placement
BBC iPlayer: (a) ACTS — the video explicitly directs viewers to watch the show on this platform. Removing this would change the CTA and the purpose of the video. BBC: (b) APPEARS — the channel logo is a watermark. Removing this would not change the video content.
Original caption
Walking around with Michael Kavanagh levels of confidence 💪 Watch #ThisCityIsOurs on iPlayer. #MichaelKavanagh #JamesNelsonJoyce
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