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EMMA AND JOSH
@bbc
7.5M followers · usually 8.2K views a post
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30.4K
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Why it worked
The video leverages the high-energy, charismatic personality of a popular TV figure and uses a repetitive, escalating comedic structure that keeps viewers engaged to see the next variation.
Summary
Johannes Radebe introduces his dance partners in increasingly dramatic and humorous ways throughout a series of clips from the show Strictly Come Dancing. The video highlights his playful personality and iconic introductions.
Structure
- 1Johannes introduces Emma and Josh
- 2Johannes introduces Emma and Joshy
- 3Johannes and John sing a rhythmic intro
- 4Johannes introduces Emma and Josh with a dramatic pose
- 5Johannes introduces his female dance partners
Product placement
BBC iPlayer: a streaming service that hosts the content shown. It appears as a logo/button on screen. Removing it would not change the video content. (b) merely APPEARS.
On-screen text
BBC
STRICTLY COME DANCING
"EMMA AND JOSH" BUT IT GETS WILDER EACH TIME
Watch on iPLAYER
Emma and Josh
Emma and Joshy!
[Johannes and John singing on the beat]
EMMA AND JOSH
[Everyone says "Ooo"]
Josh and Emma.
TAKKA TAKKA TA-
TAKKA TAKKA TA-
TAKKA TAKKA TIKKA TA-
EMMA AND JOSH
TAKKA TAKKA
WHERE MY GIRLS AT?
It's our final dance of the evening.
EMMA AND JOSH
Original caption
ICONIC intros every week from Johannes 🪩 #Strictly #JohannesRadebe Strictly Come Dancing: Dazzling routines, sparkling sets and the glitziest of costumes - eleven celebrities take to the Strictly floor!
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