PSA: IPHONE 18 NOT COMING IN BLACK

@smeekssss

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Why it worked

The video taps into a common consumer desire for specific product colors and expresses relatable frustration with perceived poor decision-making by a major brand, which can resonate widely and encourage engagement.

Summary

The creator expresses frustration and disbelief that the rumored iPhone 18 will not be available in black, a color they strongly desire. They mention that while other colors like burgundy will be available, the lack of a black option is perplexing.

Structure

1Announcement of iPhone 18 not coming in black
2Creator's personal desire for a black iPhone
3Frustration with Apple's color choices
4Mention of alternative colors like burgundy
5Disappointment with the available color options

Product placement

iPhone 18 (rumored phone, acts as the subject of discussion, removing it would change the video's topic), iPhone 18 Pro Max (rumored phone, acts as the subject of discussion, removing it would change the video's topic), iPhone 17 Pro Max (rumored phone, acts as the subject of discussion, removing it would change the video's topic), Apple (company, appears as a brand name associated with iPhones, removing it would not change the video's content)

On-screen text

PSA: IPHONE 18 NOT COMING IN BLACK

Original caption

#iphone18promax #iphone17promax #apple #iphone #viral

More from @smeekssss

Their other posts in the index, biggest breakout first.

Transcript

Not all the rich people from 00:01 lock in. 00:02 The iPhone 18 00:03 leaks are out. 00:04 Leaks are 100%. 00:05 But from the leaks that we see, 00:09 they're not gonna do black 00:10 in the 18 Pro Max. 00:15 Second year 00:16 we not gonna get black. 00:17 00:18 00:19 I don't know what Apple problem is. 00:21 I made multiple videos 00:22 standing for black. 00:24 00:25 00:26 00:27 Gangster. 00:28 The reason why I have the dark blue 17 Pro Max 00:30 in the first place 00:31 is because I wanted black. 00:33 00:34 What is your problem? 00:36 00:37 I don't understand it. 00:38 It boggles my mind. 00:41 00:42 00:43 I see we're getting burgundy though. 00:44 00:45 I want to see that in person. 00:46 00:47 We're getting a numerous other new colors. 00:49 00:50 00:51 00:52 00:53 00:54 00:55 00:56 And these colors aren't good. 00:57 00:58 00:59 01:00