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59.5Talking HeadPOV / Skit hookHealth
Hook
POV: staying with your friend's family for the weekend...but you have celiac 😬
@collegeceliackc
65.5K followers · usually 27.3K views a post
Views
1.6M
Likes
119.5K
Comments
194
Shares
471
View velocity
+1.1M views over 4.3d · ~260.0K/day · 5 observations
Why it worked
The video uses humor and relatable scenarios for individuals with dietary restrictions, making the promotion of gluten-free products feel natural and engaging rather than forced.
Summary
A woman humorously explains her dietary restrictions due to celiac disease while staying with a friend's family. She highlights her efforts to make gluten-free waffles and uses King Arthur's gluten-free flour, contrasting it with regular waffle mix and syrup.
Structure
- 1Introduction to celiac dilemma
- 2Making gluten-free waffles
- 3Explaining dietary needs (dairy/oat-free)
- 4Introducing King Arthur's gluten-free flour
Original caption
What’s the most thoughtful way someone has made you feel SAFE and INCLUDED with celiac? 🥹👇 Because THIS is the kind of hosting that makes me emotional. 😭🙏 I vividly remember how AWKWARD going over to friends’ or boyfriends’ houses became after I couldn’t just eat anything their parents offered. 🫠 And it still makes me feel like a burden sometimes. BUT it makes me EVEN MORE grateful for people like this. 🫶 And every celiac deserves to experience this kind of love and care too. 🥹 Who else has been glutened by someone’s homemade “gluten free” surprise because of sneaky cross contact like these? 😅😅 PS — these gluten, dairy & oat free waffles made with @King Arthur Baking GF measure for measure flour was worth EVERY question. 🤣😋 #glutenfree #celiacdisease #celiactiktok #glutenfreelife #celiacawareness celiac cross contact gluten free waffles how to safely cook for someone with celiac disease hosting a celiac
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